Augmented Reality (AR) is among the rapidly changing and innovative technology trends that are rapidly transforming the fashion industry. The technology allows users to visualize digital images such as clothing items, shoes, or accessories on their bodies, enabling potential customers to experience what they want to buy virtually. With the rise in online shopping, retailers are looking for ways to merge the physical and digital shopping experiences for their customers, and AR technology is at the forefront of this innovation.
AR Technology in Fashion Retail
AR technology has made it possible for fashion retailers to offer customers interactive experiences, blending the physical and digital worlds to enhance in-store and online shopping. Many fashion brands have now started using AR technology to augment their traditional retail experiences, from virtual try-ons and augmented displays in-store to the capability to try clothes on virtually online.
One of the most significant advantages of using AR technology in the fashion industry is making it easier for customers to find the right fit, which is a critical aspect of the shopping experience. According to a survey conducted by Retail TouchPoints, shoppers' ability to see how a product fits in AR/VR and its scale/size was ranked the feature most likely to encourage them to make a purchase. This shows a clear potential for growth in this area within the industry.
The Future of Fashion Retail with AR
With retailers increasingly turning to online shopping, there has been a drive towards incorporating AR technology to create engaging online shopping experiences. Many brands are investing in AR-powered virtual dress rooms that enable customers to visualize products and engage with them. In a recent study by Gartner, it was predicted that 100 million consumers will shop using AR online and in-store by 2020, indicating how rapidly the technology is being adopted in the industry.
Moving forward, we are likely to see even more brands develop tools and resources that help customers experience products virtually. As the technology becomes more streamlined and affordable, retailers will continue to leverage it to drive sales and create unique customer experiences.
Conclusion
Augmented reality technology continues to revolutionize the fashion retail industry. It has brought a new era of creativity, interaction, and engagement, and has opened up new possibilities for brands looking to drive sales and improve customer experiences. As more retailers realize the benefits of integrating AR technology, we can expect to see even more innovative tools and resources that enhance the interaction between customers and brands.
References:
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Retail TouchPoints. (2019). 60-Second Survey: Why & How Augmented Reality Enhances the Retail Experience.
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Gartner. (2019). Gartner Says 100 Million Consumers Will Shop in Augmented Reality Online and In-Store by 2020.